The Impact of Electronic Word-of-Mouth Marketing on the Generation-Y’xxs Intention to Buy Tourism Services

Güreş N., Arslan S., Yüksel C., Varışlı Kargın A., Babat D., Gündoğdu M.

İşletme Araştırmaları Dergisi, vol.11, no.2, pp.905-916, 2019 (TRDizin)

  • Publication Type: Article / Article
  • Volume: 11 Issue: 2
  • Publication Date: 2019
  • Journal Name: İşletme Araştırmaları Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.905-916
  • Hatay Mustafa Kemal University Affiliated: Yes