Mediating Effect of Corporate Social Responsibility in the Relationship between Innovation and Firm Value

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Copy For Citation

URAL T., KAKILLI ACARAVCI S., OYPAN O., karaömer y.

Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.14, no.2, pp.479-490, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 14 Issue: 2
• Publication Date: 2019
• Journal Name: Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.479-490
• Hatay Mustafa Kemal University Affiliated: Yes

Abstract

Corporate social responsibility (CSR) is becoming increasingly an integral part of business practice. This study aimsto explain the relationship between CSR practices and firmvalue by adding two key variables: invest in innovation andinvest in marketing. The sample of empirical study consistsof manufacture firms registered in Borsa Istanbul/Turkey.Research findings indicated that the CSR practices influence directly and positively to firm value. Higher marketingexpenditures leads to less firm profitability and no impacton firm value. Investing in R&D impacts positively to CSRpractices and profitability. CSR plays a mediating role between R&D intensity and firm value relationship. Thereisn’t significant mediating effect of marketing intensity between CSR and firm value.