A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania

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BALIKCIOGLU B., Arslan M.

Ege Akademik Bakış, cilt.19, sa.4, ss.411-424, 2019 (Hakemli Dergi) identifier

  • Yayın Türü: Makale / Derleme
  • Cilt numarası: 19 Sayı: 4
  • Basım Tarihi: 2019
  • Doi Numarası: 10.21121/eab.476419
  • Dergi Adı: Ege Akademik Bakış
  • Derginin Tarandığı İndeksler: TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.411-424
  • Hatay Mustafa Kemal Üniversitesi Adresli: Evet

Özet

Consumer arrogance (CA) is a new notion inconsumer behavior, which is still unclear if CA has thesame meaning in cross-cultures. The purpose of thisstudy is to test the cross-cultural validation of the CAscale in Turkey and Romania, which are consideredas collectivist cultures and developing countries.An empirical study was conducted on 145 Turkishand 147 Romanian university students. The crosscultural validation tested via configural, metric, andcovariance methods. A confirmatory factor analysiswas used to test the validity of the measurementtheory. The current research demonstrates theCA scale has an adequate fit to the data in eachsample and across-cultural invariance between twocountries. Also, the results indicate that the CA scalecan be established as a second order construct andit is predicted by materialism.