Turkish Consumers’ National Identification and Willingness to Buy From Syrian-Owned Supermarkets: A Sequential Mediation Model of Consumer Ethnocentrism and Consumer Racism
in: Management and Marketing for Improved Retail Competitiveness and Performance, José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires, Editor, IGI Global, Pennsylvania, pp.358-375, 2023
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2023
- Publisher: IGI Global
- City: Pennsylvania
- Page Numbers: pp.358-375
- Editors: José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires, Editor
- Hatay Mustafa Kemal University Affiliated: Yes