THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVES ON CONSUMER BEHAVIOR A COMPARISON STUDY BETWEEN TURKISH AND SPANISH UNIVERSITY STUDENTS
European Journal of Business and Social Sciences, cilt.5, sa.3, ss.99-112, 2016 (Hakemli Dergi)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 5 Sayı: 3
- Basım Tarihi: 2016
- Dergi Adı: European Journal of Business and Social Sciences
- Sayfa Sayıları: ss.99-112
- Hatay Mustafa Kemal Üniversitesi Adresli: Evet