THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVES ON CONSUMER BEHAVIOR A COMPARISON STUDY BETWEEN TURKISH AND SPANISH UNIVERSITY STUDENTS

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ARISAL İ., CÖMERT Y.

European Journal of Business and Social Sciences, vol.5, no.3, pp.99-112, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 5 Issue: 3
• Publication Date: 2016
• Journal Name: European Journal of Business and Social Sciences
• Page Numbers: pp.99-112
• Hatay Mustafa Kemal University Affiliated: Yes