THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVES ON CONSUMER BEHAVIOR A COMPARISON STUDY BETWEEN TURKISH AND SPANISH UNIVERSITY STUDENTS | AVESİS

Hatay Mustafa Kemal Üniversitesi Akademik Veri Yönetim Sistemi

THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVES ON CONSUMER BEHAVIOR A COMPARISON STUDY BETWEEN TURKISH AND SPANISH UNIVERSITY STUDENTS

Atıf İçin Kopyala

ARISAL İ., CÖMERT Y.

European Journal of Business and Social Sciences, cilt.5, sa.3, ss.99-112, 2016 (Hakemli Dergi)

Yayın Türü: Makale / Tam Makale
Cilt numarası: 5 Sayı: 3
Basım Tarihi: 2016
Dergi Adı: European Journal of Business and Social Sciences
Sayfa Sayıları: ss.99-112
Hatay Mustafa Kemal Üniversitesi Adresli: Evet