THE DOMINANT EFFECT OF EMOTIONAL RESPONSES ON ACTUAL GREEN PURCHASE BEHAVIOR: SEGMENTS OF TURKISH YOUNG GENERATION

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URAL T., COŞKUN Ö. F., EFE D., AVARA A.

European Journal of Business and Social Sciences, vol.4, no.2, pp.98-112, 2015 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 4 Issue: 2
• Publication Date: 2015
• Journal Name: European Journal of Business and Social Sciences
• Page Numbers: pp.98-112
• Hatay Mustafa Kemal University Affiliated: Yes