Scientific Mapping of Media Literacy: A Bibliometric and Text Mining-Based Thematic Analysis


KIR ELİTAŞ S., ELİTAŞ T., YÜKSEL M.

SAGE OPEN, cilt.16, sa.3, 2026 (SSCI, Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 16 Sayı: 3
  • Basım Tarihi: 2026
  • Doi Numarası: 10.1177/21582440261467824
  • Dergi Adı: SAGE OPEN
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, EBSCO Education Source, Education Abstracts, ERIC (Education Resources Information Center), Directory of Open Access Journals, Academic Search Ultimate (EBSCO), Social Science Premium Collection (ProQuest), Education Source Ultimate (EBSCO)
  • Hatay Mustafa Kemal Üniversitesi Adresli: Evet

Özet

Media literacy is increasingly gaining importance as a multidimensional concept reflecting the social, cultural, and pedagogical transformations of the digital age. The aim of this study is to examine academic production in media literacy using bibliometric indicators and text-mining methods to reveal structural trends and conceptual orientations in the literature. The study examined 3,209 articles published between 1980 and 2025 in the Web of Science database, following the PRISMA protocol and employing a two-stage method. In the first stage, publication trends, author, journal, institution, and country-based outputs were evaluated using bibliometric analysis; in the second stage, four main themes emerging in the literature were identified by modeling topics using the LDA algorithm, a text mining technique. The findings show that publication volume has increased steadily, the field's interdisciplinary nature has strengthened, and themes centered on fake news resistance, cultural representation, body image in adolescents, and digital learning processes have become dominant in the literature. The study emphasizes that media literacy is not only an area of academic inquiry but also carries strategic value in the design of educational policies, digital citizenship practices, and multicultural representation, and offers practical contributions.