Akademik Veri Yönetim Sistemi
International Journal of Services, Technology and Management, cilt.11, sa.3, ss.247-271, 2009 (Scopus)
This study's objective was to explore the role of Information Technology (IT) in service innovation in the two different quadrants of the service-process matrix, mass service and service shop. This study's findings illustrate that IT afford a major opportunity for differentiating- and efficiency-increasing service innovations for service organisations in the mass service quadrant of the service-process matrix, and a major opportunity for differentiating or customising service innovations in the service shop quadrant of the matrix. However, IT provides more opportunity for differentiating-service innovations than efficiency-increasing service innovations in the service shop quadrant of the matrix. Copyright © 2009 Inderscience Enterprises Ltd.