System view on analysis of firm performance effects of green marketing practices

Ural T.

Actual Problems of Economics, vol.138, no.12, pp.506-516, 2012 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 138 Issue: 12
  • Publication Date: 2012
  • Journal Name: Actual Problems of Economics
  • Journal Indexes: Scopus
  • Page Numbers: pp.506-516
  • Keywords: Environmental marketing systems model, Firm performance, Green marketing practices, Turkish firms
  • Hatay Mustafa Kemal University Affiliated: Yes

Abstract

Greening the firm is raising concern for marketing managers. This study aims to examine the impact of the extent of green marketing practices on firm performance based on the environmental marketing systems model. The main research finding is that the extent of green marketing practices implemented by large Turkish firms relates positively with the green performance, competitive advantage and financial performance. © Tulin Ural, 2012.