Impact of crowded restaurant perception on affectivity and behavioral intentions

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Cakici A. C., İFLAZOĞLU N., Altinay L.

Tourism, vol.69, no.3, pp.429-492, 2021 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 69 Issue: 3
  • Publication Date: 2021
  • Doi Number: 10.37741/t.69.3.8
  • Journal Name: Tourism
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, International Bibliography of Social Sciences, CAB Abstracts, Central & Eastern European Academic Source (CEEAS), Hospitality & Tourism Complete, Hospitality & Tourism Index
  • Page Numbers: pp.429-492
  • Keywords: Affectivity, Behavioral intentions, Human crowd, Spatial crowd, Turkey
  • Hatay Mustafa Kemal University Affiliated: Yes

Abstract

This research aims to assess the influence of restaurant customers' perceived crowdedness on their behavioral intentions. The data were collected via a questionnaire developed based on the literature. Obtained 459 questionnaires were analyzed using explanatory and confirmatory factor analysis and structural equation modeling methods. It was determined that perception of human crowdedness impacted behavioral intentions in a positive manner, while the perception of spatial crowdedness had a negative influence. Therefore, findings show that perceived human crowdedness does not influence affectivity, whereas spatial crowdedness has a negative effect on it.