Eski Yüze Yeni Maske: Pazarlamada Antropomorfizme Dair Bibliyometrik Bir Çalışma

Çildir Ç., Birin Atılgan C.

Econder International Academic Journal, no.2, pp.243-262, 2024 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2024
• Doi Number: 10.35342/econder.1596332
• Journal Name: Econder International Academic Journal
• Page Numbers: pp.243-262
• Hatay Mustafa Kemal University Affiliated: Yes