Foreign Direct Investment, Brand Value, and Economic Performance: A Multinational Analysis.

---

ARSLAN Ü., SAĞLAM ÇELİKÖZ Y., YILDIZ T., ÖKTEN N. Z., KIRMIZIOĞLU H.

ISTANBUL JOURNAL OF ECONOMICS, cilt.74, sa.2, 2024 (ESCI)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 74 Sayı: 2
• Basım Tarihi: 2024
• Doi Numarası: 10.26650/istjecon2024-1523470
• Dergi Adı: ISTANBUL JOURNAL OF ECONOMICS
• Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI)
• Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
• Hatay Mustafa Kemal Üniversitesi Adresli: Evet

Özet

The visibility and dependability of multinational corporations’ products increase with the fact that they introduce their goods to markets in other nations through foreign direct investments. The method for presenting products to international markets through foreign direct investments reveals the product’s reputation and therefore the brand’s development value. This study examines the relationship between foreign direct investments and brand value in Australia, Canada, China, France, India, Japan, Spain, the USA, and the UK for the period 2007-2023. The majority of studies in the literature attempt to explain the impact of brand value on foreign direct investments. However, very few studies explain the impac foreign direct investments on brand value and 1st generation unit root tests were generally used. Unlike existing studies, In this study, the second-generation unit root test, Durbin-Hausman cointegration, and Common Correlated Effects Mean Group estimation methods were used. As a result, it is anticipated that this study will contribute to the literature in this regard. The findings show that increases in foreign direct investments boost brand value.products increase with the fact that they introduce their goods to
markets in other nations through foreign direct investments. The
method for presenting products to international markets through
foreign direct investments reveals the product’s reputation and
therefore the brand’s development value. This study examines
the relationship between foreign direct investments and brand
value in Australia, Canada, China, France, India, Japan, Spain,
the USA, and the UK for the period 2007-2023. The majority of
studies in the literature attempt to explain the impact of brand
value on foreign direct investments. However, very few studies
explain the impac foreign direct investments on brand value
and 1st generation unit root tests were generally used. Unlike
existing studies, In this study, the second-generation unit root
test, Durbin-Hausman cointegration, and Common Correlated
Effects Mean Group estimation methods were used. As a result,
it is anticipated that this study will contribute to the literature in
this regard. The findings show that increases in foreign direct
investments boost brand value.