The Role of Touristsʼ Value Perceptions in Behavioral Intentions: The Moderating Effect of Gender

Dedeoğlu B. B., Balıkçıoğlu S., Küçükergin K. G.

Journal of Travel and Tourism Marketing, cilt.33, sa.4, ss.513-534, 2016 (SSCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 33 Sayı: 4
  • Basım Tarihi: 2016
  • Doi Numarası: 10.1080/10548408.2015.1064062
  • Dergi Adı: Journal of Travel and Tourism Marketing
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.513-534
  • Anahtar Kelimeler: behavioral intentions, functional value, gender, hedonic value, Perceived value
  • Hatay Mustafa Kemal Üniversitesi Adresli: Evet

Özet

ABSTRACT: In this study, the effect of touristsʼ perception of value on behavioral intentions, as well as the moderating effect of gender on the relationship between value perceptions and behavioral intentions was examined. A multidimensional value structure was used to investigate not only the functional components of value perceptions but also the hedonic value components, such as social value and emotional value. According to the findings, the most effective value dimension of revisit intentions of tourists is emotional value, whereas the most effective dimension of their recommendation intentions is social value. Moreover, it was found that the effect of behavioral price value perceptions on revisit intention was more of a determinant for males, whereas the effect of quality value perceptions on revisit intention was more of a determinant for females.