Akademik Veri Yönetim Sistemi
Herkes için Spor ve Rekreasyon Dergisi, cilt.7, sa.4, ss.588-604, 2025 (Hakemli Dergi)
The aim of this study was to examine the perceptions, attitudes, levels of competence, and professional projections regarding artificial intelligence among undergraduate students of sports management through a qualitative approach. The study was conducted with 12 volunteer students enrolled in the Department of Sports Management at the Faculty of Sport Sciences, Manisa Celal Bayar University. In the study, a phenomenological research design was employed, and the data were collected through semi-structured interviews. The data obtained from the interviews were analyzed using MAXQDA 2025 software through descriptive and content analysis methods. As a result of the analysis, eight main themes emerged. Although the participants perceived artificial intelligence as a supportive tool in education, they also expressed concerns due to ethical issues, lack of trust, and concerns about competence. This study contributed to the understanding of how artificial intelligence is perceived within the context of sports management education and offered important insights into how educational programs should be structured accordingly.